Sunday, October 10, 2010

Studio System


The Classical Hollywood Studio system was an overall interesting lecture process. The most influential and important aspect of how the studio system worked, in my opinion, was the progressive market control of the studios at that time in history.


The Studio system of market control was understood that the Big 8 producers/distributors owned most of the crucial ‘first-run’ theaters. This means that they are the gatekeepers that enables the theaters the power to control the flow of production through the rest of the nation’s theaters. The Studio system of market control gives way more importance and influence on their audiences then most consider because they control what their audiences see, constructing an ideology for the world outside the market.

Secondly, the importance of Studio system of market control affected the kinds of films the studio made because it locked out significant competition in both the distribution and exhibition sectors. In addition, the studio system of production helps push this mass-market control to the greatest extent such as star system.

The star system was another way stars were tangible products of immaterial products because they were the best representation of what studios did at this time. For instance, Judy Garland was used to promote other MGM stars

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