What's new?

It’s the new thing on the block! This is a line many generations have used and continue to use as new innovations are being created every year. Needless to say, you probably never thought about how those words could be compared to those working with media.  As discussed, the concept of the diffusion of innovations helped me understand what factors influence people to use certain technologies and media.

Diffusion of innovations applies when a new part of technology is created and instituted into popular culture and basically sees who gets to use it first. For example, the iPhone is part of the new technology for phones. This innovation allows you to surf the web, talk, text, and even video chat. Critics believe that the media may have a direct correlation with the progressive changes in society. Using the iPhone as an example many see that the iPhone started with the elite or rich people, and as new parts were being added with the latest updates the value began to depreciate. And to elaborate, as said in the lecture Monday, those who are best educated have the ability to adopt the new innovations. In addition, this concept allows you to understand how innovations are being diffused into popular culture, like the radio, many sat around just waiting for their shows to come on.  Thus concluding, take a good look at the picture below because it explains how the game systems has evolved over the decades and how it diffused into popular culture from generation to generation.